Plain-English definitions for UX, product, user research, accessibility, service design, CRO, AI, and digital strategy terms used in day-to-day digital work.
Showing 34 of 388 terms
User Research · Product
The process of understanding problems before building solutions.
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Testing whether a product or feature meets real needs.
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Early adopters are the first group of users willing to try a new product, often before it is fully mature. They are typically more tolerant of issues and provide valuable feedback that shapes the product.
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A specific problem or frustration users experience when trying to complete a task.
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Behaviour refers to how users interact with a system, including actions, patterns, and responses.
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The Peak-End Rule is a psychological principle where people judge an experience based on its most intense point and its ending.
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An insight is a meaningful understanding that explains why something is happening and what it means.
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Sampling is the process of selecting a subset of data or users to represent a larger population.
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Qualitative research explores user behaviours, motivations, and experiences through non-numerical data.
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Quantitative research focuses on numerical data to measure behaviours and patterns.
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Customer feedback is information provided by users about their experience with a product or service.
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Voice of Customer is the structured collection and analysis of customer feedback to understand needs and expectations.
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The surrounding conditions that shape behaviour and decisions.
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Discovery is the phase of understanding problems, users, and opportunities before building solutions.
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A UX researcher studies user behaviour, needs, and motivations to inform design decisions.
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Qualitative data is non-numerical information that describes user experiences, behaviours, and opinions.
View glossary termUser Research · User Experience
A behaviour pattern is a repeated way in which users interact with a product or system.
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Primary research is data collected directly from users through methods like interviews, surveys, or testing.
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Attitudinal data captures what users say, think, or feel about a product or experience.
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Usability testing is a research method used to evaluate how easily users can complete tasks within a product or service.
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Moderated testing is a usability testing method where a facilitator guides the participant through tasks.
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Unmoderated testing is a usability testing method where users complete tasks independently without a facilitator.
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Think aloud protocol is a method where users verbalise their thoughts while completing tasks.
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Interview bias occurs when the way questions are asked or interactions are handled influences participant responses.
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Leading questions are questions phrased in a way that suggests a particular answer.
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Recruitment is the process of finding and selecting participants for research or testing.
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Target users are the specific group of people a product or service is designed for.
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Screening is the process of filtering participants to ensure they match the target user criteria.
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A research objective defines what you are trying to learn or achieve through research.
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Observation is a research method where user behaviour is watched and analysed without interference.
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Bias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.
View glossary termUser Research · User Experience
Confirmation bias is the tendency to favour information that supports existing beliefs while ignoring contradictory evidence.
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Remote research is conducted without physical presence, using digital tools to interact with participants.
View glossary termUser Research · User Experience
In-person research is conducted face-to-face with participants in a shared physical environment.
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UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
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