LOW CONTRAST
Text is hard to read
Users struggle in different lighting conditions or with visual impairments
Accessibility
Accessibility that improves usability. Not just compliance.
Find accessibility issues early, improve usability, and build products that are more inclusive, usable, and compliant.
Sound familiar?
KEYBOARD ISSUES
You can’t navigate without a mouse
Parts of the product are unusable for keyboard-only users
MISSING LABELS
Forms and inputs aren’t clear
Assistive technologies can’t interpret what’s going on
INACCESSIBLE COMPONENTS
Buttons, modals, and interactions don’t behave properly
Core functionality becomes difficult or impossible to use
SCREEN READER PROBLEMS
Content isn’t structured properly
Important information is missed or read in the wrong order
INCONSISTENT PATTERNS
UI behaves differently across the product
serviceAccessibilityFind accessibility issues early, improve usability, and build products that are more inclusive, usable, and compliant.Open service breaks as soon as glossaryPatternA reusable solution to a common design problem.Open glossary term aren’t followed
FOCUS STATES MISSING
No clear indication of where you are
Keyboard users lose track and struggle to navigate
LATE STAGE FIXES
Accessibility is added at the end
Creates rework, higher cost, and incomplete solutions
Can this be fixed? Yes.
01/12
When to bring me in
Bring me in before accessibility becomes expensive rework.
This is usually the point where accessibility risks are starting to show up in audits, product quality, or delivery, and the team needs practical support to fix them properly.
Good reasons to start
- You want your product to work for everyoneRemove barriers that prevent people completing tasks.
- Accessibility hasn’t been considered yetIdentify issues before they become more expensive to fix.
- You’re preparing for complianceUnderstand what needs to improve and why.
- Usability issues keep appearingMany accessibility improvements benefit every user.
What you get
- More inclusive digital experiencesMake products easier to use for a wider audience.
- Prioritised accessibility improvementsFocus on the changes that matter most.
- Better usabilityAccessibility improvements often improve the overall experience.
- Greater confidenceMove forward with practical recommendations rather than uncertainty.
Selected case studies
Experience built through delivery.
Case study
Services needed to be usable for a wide range of users and accessibility requirements.
Embedded accessibility standards and structured patterns into core service design decisions. Improved usability and accessibility coverage across a national-scale platform.
Read case studyCase study
Cross-touchpoint journeys needed stronger readability, consistency, and interaction clarity.
Aligned interface patterns and accessibility considerations across digital ownership touchpoints. A more inclusive, coherent interface that worked better for a broader range of users.
Read case studyCase study
Identity verification journeys required strong accessibility and compliance under strict constraints.
Refined content hierarchy, form clarity, and interaction states for assistive technology support. A clearer, more inclusive experience with stronger accessibility confidence in critical journeys.
Read case studyCase study
Legacy patterns and inconsistent components created accessibility gaps across journeys.
Improved component behaviour, focus states, and keyboard support across key flows. More consistent, usable interactions that reduced accessibility friction in day-to-day use.
Read case studyFrequently Asked Questions
What is digital accessibility?
Digital accessibility is the practice of designing and building websites, applications and digital services that can be used by as many people as possible, including people with permanent, temporary and situational impairments. Good accessibility removes barriers, making it easier for everyone to access information, complete tasks and interact with digital products regardless of how they browse, navigate or communicate.
Why is accessibility important?
Accessibility helps ensure digital products can be used by a wider range of people. It improves usability, reduces frustration and makes services more inclusive for everyone, not just people with disabilities. Many accessibility improvements, such as clearer content, better navigation and improved forms, create a better experience for all users while helping organisations meet legal and regulatory obligations.
Is accessibility only about WCAG compliance?
No. WCAG provides an important framework for improving accessibility, but meeting technical requirements doesn’t always guarantee a good user experience. True accessibility considers usability, content, navigation, interaction design and the needs of real people. Compliance is important, but it should be viewed as a foundation rather than the final objective.
When should accessibility be considered?
Accessibility should be considered from the beginning of every project. Designing with accessibility in mind early is significantly easier and more cost-effective than trying to retrofit improvements after a product has launched. However, it’s never too late to improve an existing product, and many organisations begin by reviewing what they already have.
Can accessibility improve usability?
Absolutely. Many accessibility improvements benefit everyone. Clearer navigation, better contrast, larger touch targets, simpler language and more predictable interactions all make digital products easier to use, regardless of someone’s abilities or the device they’re using. Good accessibility and good usability naturally support one another.
Do automated accessibility tools find every issue?
No. Automated tools are useful for identifying technical problems, but they only detect a proportion of potential accessibility issues. Many of the most important barriers involve usability, interaction design, content and real user behaviour. That’s why expert review and, where appropriate, testing with real users remain essential parts of improving accessibility.
Can accessibility be improved without redesigning everything?
Yes. Many accessibility improvements can be made without rebuilding an entire product. Changes to navigation, forms, content, interaction patterns and interface components can often remove significant barriers while preserving the existing design and functionality.
Does accessibility only benefit people with disabilities?
No. Everyone benefits from accessible design at different times. People using mobile devices in bright sunlight, someone recovering from an injury, users with slow internet connections or anyone trying to complete a task quickly all benefit from clearer, simpler and more accessible digital experiences. That’s why accessibility should be viewed as good design rather than a specialist requirement.
Whether you’re identifying accessibility barriers, improving usability for a wider range of people or reviewing an existing product before making changes, let’s discuss how accessibility can help.