People abandon forms
Visitors begin but don’t complete important tasks.
Forms Review
Independent review of your forms to identify friction, reduce abandonment and improve form completion rates across enquiries, registrations and applications.
Fixed Price
£1,995 + VATor PAYG
Designed for
- One form or form journey
- Website or digital product
- Desktop and mobile forms
- Existing analytics and evidence
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a forms review actually is
People rarely abandon forms because they’re too long. They abandon them because they’re too difficult.
A Forms Review evaluates how easily people can complete your forms, identifying unnecessary effort, confusing interactions and barriers that prevent successful completion.
Rather than focusing only on fields, the engagement considers content, validation, error handling, accessibility and user confidence throughout the experience.
You’ll leave with practical recommendations that improve form completion while reducing frustration.
Common problems
Validation creates frustration
Errors interrupt progress and reduce confidence.
Forms ask for too much
Unnecessary questions increase effort without adding value.
You’re redesigning forms
Review the experience before investing in development.
Why work with me
Every additional field increases the chance someone abandons the form.
The more effort a form requires, the more opportunities people have to abandon it.
I combine UX, CRO and behavioural insight to simplify forms, reduce cognitive effort and improve completion without sacrificing the information your organisation genuinely needs.
You’ll leave with recommendations that improve both usability and conversion.
Is this right for you?
- 01
Form completion is low
Identify where people abandon or struggle.
- 02
Users report frustration
Understand what’s making completion more difficult than it needs to be.
- 03
You’re redesigning forms
Improve the experience before development begins.
- 04
You want better conversion
Reduce unnecessary friction across important forms.
What you’ll receive
Kick-off session
A focused discussion to understand your forms, users, evidence and completion goals.
Forms review
Independent review of the form or form journey across desktop and mobile.
Form completion analysis
Assessment of fields, content, validation, error handling, accessibility and completion barriers.
Prioritised recommendations
Clear improvements ranked by likely impact on completion and effort to implement.
Playback session
A collaborative walkthrough of findings and recommended form improvements.
Written summary
A concise document supporting form redesign, optimisation or development planning.
What’s not included
- Form redesign
- Development support
- Analytics implementation
- User research with participants
- A/B test setup
Example deliverables
01
Forms Review report
A structured review of the form experience with findings and recommendations.
02
Form completion analysis
Summary of usability, validation, accessibility and completion issues affecting form performance.
03
Prioritised recommendations
Practical improvements explaining what should change and why.
04
Prioritised action plan
Next steps ready for form optimisation or development planning.
Typical timeline
Week 1
Kick-off and forms review
Kick-off, evidence review and form assessment.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of forms is this designed for?
Every Forms Review focuses on one form or form journey. Typical examples include: • Contact forms. • Registration forms. • Checkout forms. • Quote requests. • Application forms. Larger or more complex projects are usually better suited to a bespoke engagement.
Can this improve form completion?
Yes. The review identifies usability issues, unnecessary effort and interaction problems that commonly reduce completion rates.
Is accessibility included?
Yes. Accessibility considerations form part of the review wherever they affect successful completion.
What happens after the review?
You’ll receive prioritised recommendations explaining which improvements are likely to have the greatest impact before redesign or development begins.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If people are abandoning important forms before completing them, let’s discuss whether a Forms Review is the right place to start.