Visitors don’t convert
People arrive but fail to take the next step.
Landing Page Review
Independent review of your landing page to improve clarity, build trust and increase conversion before investing further in advertising or redesign.
Fixed Price
£1,995 + VATor PAYG
Designed for
- One landing page
- Marketing or campaign pages
- Desktop and mobile experience
- Existing analytics and evidence
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a landing page review actually is
People decide whether to trust your page long before they click your call to action.
A Landing Page Review evaluates how effectively your page communicates value, builds confidence and encourages visitors to take action.
Rather than focusing purely on design, the engagement considers messaging, hierarchy, trust, usability and behavioural psychology to identify where opportunities exist to improve conversion.
You’ll leave with practical recommendations that strengthen both the user experience and business performance.
Common problems
The message isn’t clear
Users don’t immediately understand the value being offered.
Trust breaks down
The page doesn’t provide enough confidence to continue.
You’re investing in paid traffic
Improve the landing page before increasing advertising spend.
Why work with me
A landing page has one job: create enough confidence for someone to take the next step.
People don’t convert because a page looks better. They convert because they trust it.
They convert because the page answers their questions, reduces uncertainty and makes the next action feel worthwhile.
I combine UX, CRO and behavioural psychology to identify where confidence drops and which improvements will have the greatest influence on conversion.
You’ll leave with recommendations designed to improve action rather than simply appearance.
Is this right for you?
- 01
Campaign performance is disappointing
Understand where visitors lose confidence.
- 02
Bounce rates are high
Identify why people leave before engaging.
- 03
You’re redesigning a landing page
Improve the experience before investing in development.
- 04
You want stronger conversion
Focus improvements where they matter most.
What you’ll receive
Kick-off session
A focused discussion to understand the page, audience, traffic sources and conversion goals.
Landing page review
Independent review of one landing page across desktop and mobile.
Landing page conversion analysis
Assessment of clarity, trust, hierarchy, messaging, usability and conversion barriers.
Prioritised recommendations
Clear improvements ranked by likely impact on conversion and effort to implement.
Playback session
A collaborative walkthrough of findings and recommended landing page improvements.
Written summary
A concise document supporting landing page optimisation, redesign or campaign planning.
What’s not included
- Landing page redesign
- Copywriting production
- Advertising management
- Development support
- A/B test setup
Example deliverables
01
Landing Page Review report
A structured review of the landing page with findings and recommendations.
02
Landing page conversion analysis
Summary of clarity, trust, messaging, hierarchy and usability issues affecting conversion.
03
Prioritised recommendations
Practical improvements explaining what should change and why.
04
Prioritised action plan
Next steps ready for landing page optimisation or development planning.
Typical timeline
Week 1
Kick-off and landing page review
Kick-off, evidence review and landing page assessment.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of landing pages is this designed for?
Every Landing Page Review focuses on one campaign, marketing or conversion landing page. Typical examples include: • Google Ads landing pages. • Meta advertising campaigns. • SaaS product pages. • Lead generation pages. • Event registration pages. Larger or more complex projects are usually better suited to a bespoke engagement.
Can this improve advertising performance?
Yes. Improving the landing page often increases the effectiveness of existing advertising by reducing friction and improving conversion.
Is this only for paid campaigns?
No. Any page with a specific conversion goal can benefit from the same review.
What happens after the review?
You’ll receive prioritised recommendations explaining which improvements are likely to increase clarity, trust and conversion before further investment.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If visitors are arriving but not converting, let’s discuss whether a Landing Page Review is the right place to start.