You’re relying on assumptions
Important product decisions are being made without enough evidence.
Product Validation
Independent validation of your product idea, proposition or concept to reduce product risk before investing in design, development or launch.
Fixed Price
£5,995 + VATor PAYG
Designed for
- One product or proposition
- Early-stage concepts
- Existing evidence and assumptions
- Product validation
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What product validation actually is
The cheapest product to change is the one you haven’t built yet.
Product Validation helps you understand whether a product idea deserves further investment before significant time, budget or development effort has been committed.
Rather than validating features, the engagement evaluates the underlying assumptions, customer needs, value proposition and available evidence to identify where confidence exists and where uncertainty remains.
You’ll leave with clearer evidence, reduced product risk and practical recommendations before moving into delivery.
Common problems
Teams disagree about the opportunity
Different stakeholders have different opinions about what should be built.
You’re preparing to invest
Validate the product before committing significant time or budget.
You need greater confidence
Reduce uncertainty before moving into design or development.
Why work with me
Validation isn’t about proving an idea will succeed. It’s about reducing the risk of getting it wrong.
Good product teams actively challenge their own assumptions before investing further.
I combine product strategy, UX and user research to identify what should be validated, where evidence already exists and which questions still need answering.
You’ll leave with greater confidence that you’re investing in the right opportunity.
Is this right for you?
- 01
You’re exploring a new idea
Understand whether it deserves further investment.
- 02
You need stakeholder confidence
Support decisions with evidence rather than opinion.
- 03
You’re preparing for delivery
Reduce uncertainty before development begins.
- 04
You want to avoid expensive mistakes
Challenge assumptions while they’re still inexpensive to change.
What you’ll receive
Kick-off session
A focused discussion to understand the product idea, proposition, assumptions and existing evidence.
Product validation review
Independent review of one product idea, service or proposition before further investment.
Product assumption analysis
Assessment of the assumptions, evidence and uncertainties shaping the product decision.
Prioritised recommendations
Clear recommendations explaining what should happen next and where confidence needs strengthening.
Playback session
A collaborative walkthrough of findings, risks and recommended next steps.
Written summary
A concise document supporting product decisions, stakeholder alignment and future validation.
What’s not included
- User research delivery
- Prototype design
- Product development
- Market sizing
- Ongoing product management
Example deliverables
01
Product Validation report
A structured review of the product idea, evidence, assumptions and recommendations.
02
Product assumption analysis
Summary of the assumptions, risks and evidence gaps affecting product confidence.
03
Prioritised recommendations
Practical recommendations explaining what should happen next and why.
04
Prioritised action plan
Next steps ready for validation, design or delivery planning.
Typical timeline
Week 1
Kick-off and validation review
Kick-off, evidence review and assumption analysis.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of products is this designed for?
Every Product Validation engagement focuses on one product, service or proposition. Typical examples include: • SaaS products. • Mobile applications. • Ecommerce propositions. • Internal business systems. • New digital services. Larger or more complex projects are usually better suited to a bespoke engagement.
Is this the same as user research?
No. User research generates evidence. Product Validation combines available evidence, assumptions, strategy and product thinking to determine whether further investment is justified.
Can this prevent wasted development?
Yes. The engagement is specifically designed to identify uncertainty before expensive delivery work begins.
What happens after validation?
You’ll receive practical recommendations explaining whether the product should progress, what assumptions remain and where further validation may be required.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you want greater confidence before investing in a new product or proposition, let’s discuss whether Product Validation is the right place to start.