Strategy
Prioritisation
Plain English
Deciding what matters most.
Definition
Prioritisation is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of ranking tasks, glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term, or initiatives based on their importance, impact, and effort.
In practice
Used to decide what to work on first using glossaryFrameworkA framework is a structured set of tools and conventions used to build applications more efficiently.Open glossary term like RICE, MoSCoW, or impact vs effort scoring.
In context
It only bites when the list is forced. Ranking everything as high, medium or low leaves the real decision to whoever is loudest in the room.
The reality
Everything feels important, and prioritisation is often driven by glossaryStakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term pressure rather than actual value.
Compared with
Prioritisation vs Sequencing
Prioritisation ranks by value and effort. Sequencing orders by glossaryDependencyA dependency is a component or system that another part of the system relies on to function.Open glossary term and capacity. The highest-priority item often cannot be started first, and confusing the two produces plans that stall immediately.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is prioritisation in product management?
It is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of deciding what work should be done first based on impact and effort.
Why is prioritisation important?
It ensures teams focus on the highest value work.
What are prioritisation frameworks?
Methods like RICE or MoSCoW used to rank work objectively.
Why do teams struggle with prioritisation?
Because of conflicting glossaryStakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term priorities and limited resources.
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