Strategy

Roadmap

Also known as: RC & Release candidate build

Plain English

A plan that shows where a product is going and what will be built next.

Definition

A roadmap is a strategic plan that outlines the direction, priorities, and timeline for a product or initiative. It communicates what will be delivered and why, rather than just listing .

In practice

Used to align teams, , and priorities, helping guide and set expectations.

The reality

A roadmap is not a fixed plan - it should evolve as you learn. If it doesn’t change, it’s probably wrong.

Also known as

RC & Release candidate build

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a product roadmap?

A roadmap outlines the direction and priorities for a product over time.

Why is a roadmap important?

It aligns teams and around shared goals and priorities.

What should be included in a roadmap?

Goals, priorities, and key initiatives rather than detailed lists.

How often should a roadmap change?

It should be updated regularly based on new and .

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20