Every idea feels promising
Teams struggle to distinguish genuine opportunities from interesting ideas.
Opportunity Assessment
Independent assessment of a product, market or business opportunity to help you decide whether it deserves further investment before committing significant time or budget.
Fixed Price
£3,495 + VATor PAYG
Designed for
- One opportunity or proposition
- Existing evidence and assumptions
- Early product strategy
- Commercial assessment
- Two-week engagement
Need something different? Larger or more complex opportunity portfolios are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What an opportunity assessment actually is
Not every opportunity deserves to become a product.
An Opportunity Assessment helps you evaluate whether an idea, market opportunity or customer problem is worth pursuing.
Rather than jumping straight into solution design, the engagement reviews available evidence, customer needs, commercial context and strategic fit to understand whether the opportunity justifies further investment.
You’ll leave with greater confidence about where to invest and where not to.
Common problems
Evidence is limited
Important investment decisions are being made with uncertainty.
Stakeholders disagree
Different opinions create conflicting product direction.
You’re considering significant investment
Assess the opportunity before committing further resources.
Why work with me
The strongest product strategies are often defined by the opportunities they choose not to pursue.
Successful organisations don’t pursue every idea.
They invest in opportunities that create genuine value for customers and the business.
I combine product strategy, UX and user research to evaluate opportunities objectively, helping organisations focus investment where it is most likely to succeed.
You’ll leave with practical recommendations that support better strategic decisions.
Is this right for you?
- 01
You’re exploring a new opportunity
Understand whether it’s worth pursuing.
- 02
Teams need confidence
Support strategic decisions with evidence.
- 03
You’re deciding where to invest
Reduce uncertainty before committing significant resources.
- 04
You want an independent perspective
Challenge assumptions before delivery begins.
What you’ll receive
Kick-off session
A focused discussion to understand the opportunity, assumptions, evidence and commercial context.
Opportunity assessment
Independent assessment of one product, proposition or strategic opportunity.
Strategic opportunity analysis
Assessment of customer needs, available evidence, commercial context and strategic fit.
Prioritised recommendations
Clear recommendations explaining whether to progress, refine or reject the opportunity.
Playback session
A collaborative walkthrough of findings, risks and recommended next steps.
Written summary
A concise document supporting investment decisions and strategic planning.
What’s not included
- Market research study
- Financial modelling
- User research delivery
- Prototype design
- Development support
Example deliverables
01
Opportunity Assessment report
A structured assessment of the opportunity, evidence, risks and recommendations.
02
Strategic opportunity analysis
Summary of customer needs, commercial context, strategic fit and remaining uncertainty.
03
Prioritised recommendations
Practical recommendations explaining whether the opportunity should move forward and why.
04
Prioritised action plan
Next steps ready for validation, investment planning or strategic decision making.
Typical timeline
Week 1
Kick-off and opportunity review
Kick-off, evidence review and opportunity analysis.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of opportunities is this designed for?
Every Opportunity Assessment focuses on one product, proposition or strategic opportunity. Typical examples include: • New SaaS products. • New digital services. • Internal innovation initiatives. • Ecommerce opportunities. • AI product ideas. Larger or more complex opportunity portfolios are usually better suited to a bespoke engagement.
Is this the same as market research?
No. The assessment combines product strategy, customer evidence, UX and commercial thinking rather than focusing solely on market analysis.
Can this stop us investing in the wrong idea?
Yes. The purpose is to increase confidence before investment, whether that means progressing, refining or rejecting an opportunity.
What happens after the assessment?
You’ll receive practical recommendations explaining whether the opportunity should move forward, what evidence is missing and which risks remain.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you’re deciding where to invest next, let’s discuss whether an Opportunity Assessment is the right place to start.