Product direction feels unclear
Teams are delivering work without shared strategic confidence.
Product Direction Review
Independent review of your product direction to ensure strategy, priorities and delivery continue to support the right product outcomes.
Fixed Price
£4,995 + VATor PAYG
Designed for
- One product
- Existing strategy
- Product direction
- Delivery planning
- Two-week engagement
Need something different? Larger or more complex product portfolios are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a product direction review actually is
A product can be delivered successfully and still head in the wrong direction.
A Product Direction Review helps you understand whether your current product strategy continues to support the outcomes you’re trying to achieve.
Rather than reviewing individual features, the engagement evaluates product vision, priorities, customer needs and delivery decisions to identify where strategic adjustments should be made.
You’ll leave with greater confidence that your product is moving in the right direction before investing further.
Common problems
Priorities have shifted
The product has evolved beyond its original vision.
Customer needs have changed
Existing assumptions may no longer be valid.
You need an independent review
Challenge product direction before investing further.
Why work with me
A product can be successful in delivery while failing strategically.
Product strategy requires continual reassessment rather than one-off planning.
I combine product strategy, UX and user research to understand whether current priorities still support customer needs, business goals and long-term product success.
You’ll leave with practical recommendations that strengthen product direction rather than simply delivery.
Is this right for you?
- 01
Strategy has become unclear
Review product direction before investing further.
- 02
Teams need alignment
Strengthen confidence across stakeholders.
- 03
Priorities keep changing
Understand whether strategic adjustments are required.
- 04
You’re planning the next phase
Review direction before committing further delivery effort.
What you’ll receive
Kick-off session
A focused discussion to understand the product, strategy, priorities and delivery context.
Product direction review
Independent review of one existing digital product or service and its strategic direction.
Product strategy analysis
Assessment of product vision, priorities, customer needs, business objectives and delivery decisions.
Prioritised recommendations
Clear recommendations explaining where strategic adjustments should be made.
Playback session
A collaborative walkthrough of findings, risks and recommended strategic adjustments.
Written summary
A concise document supporting strategic product decisions and future delivery planning.
What’s not included
- Full product strategy creation
- Product roadmap creation
- User research delivery
- Product management support
- Development support
Example deliverables
01
Product Direction Review report
A structured review of product direction, strategic alignment, risks and recommendations.
02
Product strategy analysis
Summary of product direction, customer needs, business objectives and delivery alignment.
03
Prioritised recommendations
Practical recommendations explaining where strategic adjustments should be made and why.
04
Prioritised action plan
Next steps ready for strategic planning, roadmap review or delivery decisions.
Typical timeline
Week 1
Kick-off and direction review
Kick-off, strategy review and product direction analysis.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of products is this designed for?
Every Product Direction Review focuses on one existing digital product or service. Typical examples include: • SaaS products. • Customer-facing platforms. • Internal business products. • Ecommerce platforms. • Digital transformation programmes. Larger or more complex portfolios are usually better suited to a bespoke engagement.
Is this the same as a roadmap review?
No. A Product Roadmap Review evaluates planned delivery. A Product Direction Review evaluates the broader strategic direction of the product itself.
Can this identify strategic risks?
Yes. The engagement highlights where product direction, customer needs and business objectives may no longer be aligned.
What happens after the review?
You’ll receive practical recommendations explaining where strategic adjustments should be made before investing further in delivery.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you want confidence that your product strategy is heading in the right direction, let’s discuss whether a Product Direction Review is the right place to start.