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  "name": "Google Analytics Certification (2026)",
  "description": "Demonstrate your expertise in Google Analytics. This updated certification validates your ability to move beyond basic setup and unlock actionable insights that drive business growth. Certified users will prove a deep understanding of the Google Analytics data model, how to interpret data across different reporting surfaces, and how to use key measurement features to make smarter, data-driven marketing decisions.By earning the Google Analytics Certification, Google recognizes your ability to:-Configure and manage a Google Analytics property, including understanding its event-based data model, user hierarchy, and privacy controls.-Navigate the core reporting workspaces (Reports, Explore, Advertising) to find and analyze the data that matters most to your business.-Translate business objectives into measurable actions by setting up key events, conversions, and audiences.-Derive critical insights from your data by understanding attribution models, data sampling, and how to use explorations to answer complex business questions.-Activate your data for strategic advantage by using cross-channel insights for budgeting, connecting Google Analytics with other tools like Google Ads, and leveraging first-party data.Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.",
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    "name": "Skillshop"
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  "validUntil": "2027-11-06T00:00:00Z",
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