Basket abandonment is increasing
Customers add products to basket but leave before completing their purchase.
Checkout Review
Independent review of your checkout experience to identify friction, improve trust, reduce checkout abandonment and improve purchase completion.
Fixed Price
£2,495 + VATor PAYG
Designed for
- One checkout experience
- Ecommerce websites
- Desktop and mobile checkout
- Existing analytics
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a checkout review actually is
People don’t abandon checkout because they changed their mind. They abandon it because something got in the way.
A Checkout Review examines every step of your checkout process to identify where customers hesitate, lose confidence or abandon their purchase.
Rather than focusing only on forms, the engagement considers trust, payment, delivery, messaging and interaction design to understand where unnecessary friction is affecting conversion.
You’ll leave with practical improvements that help more customers complete their purchase.
Common problems
Customers leave during checkout
Drop-off happens after purchase intent has already been created.
The checkout feels complicated
Forms, payment, delivery or messaging create unnecessary effort and uncertainty.
You’re planning checkout improvements
Understand what should change before investing in redesign or development.
Why work with me
Checkout isn’t the end of the journey. It’s where confidence is tested.
By the time customers reach checkout they’ve already decided they want the product.
The remaining challenge is removing every unnecessary reason not to complete the purchase.
I combine UX, CRO and behavioural psychology to identify where confidence breaks down and what should be improved first.
You’ll leave with recommendations designed to increase completion rather than simply simplify forms.
Is this right for you?
- 01
Checkout abandonment is high
Customers start checkout but fail to complete their purchase.
- 02
Customers struggle to complete purchases
Identify where friction, uncertainty or usability issues affect completion.
- 03
You’re redesigning checkout
Understand what needs improving before committing development effort.
- 04
You want evidence before development
Prioritise checkout improvements using UX and behavioural evidence.
What you’ll receive
Kick-off session
A focused discussion to understand your checkout, customers, evidence and commercial goals.
Checkout review
Independent review of the checkout journey across desktop and mobile.
Checkout friction analysis
Assessment of trust, usability, payment, delivery, forms, messaging and abandonment risks.
Prioritised recommendations
Clear improvements ranked by likely impact on checkout completion and effort to implement.
Playback session
A collaborative walkthrough of findings and recommended checkout improvements.
Written summary
A concise document supporting checkout optimisation, redesign or development planning.
What’s not included
- A/B test setup
- Analytics implementation
- Checkout redesign
- Development support
- Payment provider configuration
Example deliverables
01
Checkout Review report
A structured review of the checkout journey with findings and recommendations.
02
Checkout friction analysis
Summary of trust, usability, payment, delivery and messaging issues affecting completion.
03
Prioritised recommendations
Practical improvements explaining what should change and why.
04
Prioritised action plan
Next steps ready for checkout optimisation or development planning.
Typical timeline
Week 1
Kick-off and checkout review
Kick-off, evidence review and checkout assessment.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of checkout experiences is this designed for?
Every Checkout Review focuses on one ecommerce checkout journey. Typical examples include: • Shopify checkout. • WooCommerce checkout. • Custom ecommerce checkout. • Subscription checkout. • B2B purchasing journeys. Larger or more complex projects are usually better suited to a bespoke engagement.
Can this review identify why customers abandon checkout?
Yes. The review looks at trust, friction, usability, messaging and behavioural factors that commonly reduce checkout completion.
Is this only for ecommerce websites?
Primarily, yes. However, any journey where users complete purchases, subscriptions or payments can benefit from the same principles.
What happens after the review?
You’ll receive prioritised recommendations explaining which checkout improvements are likely to have the greatest impact before investing in redesign or development.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If customers are abandoning checkout before completing checkout, let’s discuss whether a Checkout Review is the right place to start.