Product Strategy Consultant

A product strategy consultant helps organisations decide what to build, why it matters and where investment should be focused. That might involve validating ideas, reviewing product roadmaps, prioritising opportunities or challenging assumptions before significant time and money are committed. The goal isn’t simply to create a roadmap. It’s to ensure the product is solving the right problem for the right people.

Product strategy focuses on deciding what should be built and why. Product management focuses on how that strategy is delivered through planning, prioritisation and day-to-day execution. The two disciplines work closely together, but strategy comes first. Without a clear strategy, even well-managed delivery can result in the wrong product being built.

Product strategy should happen before major investment in design or development. Whether you’re launching a new product, entering a new market or reviewing an existing roadmap, taking time to validate assumptions and clarify priorities early can significantly reduce delivery risk and improve long-term outcomes.

Absolutely. Product strategy isn’t just for startups or new ideas. Many organisations use it to review existing products, reassess priorities, identify new opportunities and ensure future investment is focused on the areas that will create the greatest value.

Yes. One of the biggest advantages of product strategy is identifying whether an idea is worth pursuing before significant resources are committed. That might involve user research, opportunity assessment, competitor analysis or product validation activities that help reduce uncertainty and improve decision making before development begins.

There isn’t a single framework that works for every organisation. Prioritisation should balance user needs, business objectives, technical feasibility and commercial value rather than relying on scoring models alone. My role is to help organisations understand which opportunities are most likely to deliver meaningful outcomes and why they deserve attention now rather than later.

That depends on the type of engagement and the questions you’re trying to answer. Most fixed-price engagements are completed within one to two weeks and include a clearly defined scope, timeline and set of deliverables. Larger strategic reviews or ongoing advisory work may require a broader engagement, but expectations are agreed before work begins.

Every engagement concludes with practical recommendations, prioritised opportunities and clear next steps. Some organisations use those recommendations to refine an existing roadmap, while others move into discovery, user research or product delivery. The objective is always to leave your team with greater clarity and confidence about where to invest next.

There are times when an agency is the right choice, particularly if you need a large multidisciplinary team working across multiple workstreams. If you’re looking for senior expertise, an independent consultant offers a different way of working. You’ll work directly with the person delivering the engagement from start to finish, without account managers, handovers or layers of communication. Decisions are made faster, the work stays consistent and you benefit from experienced advice that’s focused on solving your problem rather than managing a project. For many organisations, it’s a simpler, more flexible and more cost-effective way to access senior product, UX and user research expertise.

I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most engagements are delivered remotely, although I’m always happy to travel when a project benefits from working together in person.

Yes. Most engagements are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working this way keeps projects flexible, efficient and cost-effective while making it easy to support organisations wherever they’re based.

Yes. While most projects are delivered remotely, I’m happy to travel throughout the UK and internationally for workshops, stakeholder sessions, discovery activities and key project milestones where needed.

Absolutely. Most organisations I work with already have product managers, designers, researchers, developers or delivery teams in place. My role is to strengthen your existing capability by providing additional expertise, independent thinking or senior support where it’s needed most.

Yes. I’ve worked with startups, scale-ups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to your goals, regardless of the size of your organisation.

Yes. Much of my work involves commercially sensitive products, confidential research and government services. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.

The fixed-price services are designed around the most common types of engagement, but every organisation is different. If you need something broader or a combination of services, I’ll put together a bespoke proposal based on your goals and the support you need.

Availability changes throughout the year, but many engagements can begin within one to two weeks. If you have a specific deadline or urgent requirement, let me know and I’ll always do my best to accommodate it.

That depends on the engagement, but I always aim to make the best use of your team’s time. Most projects start with a short kick-off session, followed by regular check-ins as findings and recommendations are shared. Before any work begins, you’ll know exactly what’s expected and when.

It starts with a conversation. We’ll discuss what you’re trying to achieve, where you’re experiencing challenges and whether one of the fixed-price services is the right fit. If not, I’ll recommend a more suitable approach based on your goals.