Nobody knows what content exists
Pages, documents and assets have grown over time without a clear view of what is live.
Content Inventory Review
Catalogue every page and asset, then assess what is accurate, performing and worth keeping, so content decisions are made from evidence rather than assumption.
Fixed Price
£3,995 + VATor PAYG
Designed for
- One website or digital product
- Existing content inventory
- Pages, documents and key content assets
- Content structure and ownership
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a content inventory review actually is
You can’t improve content you haven’t properly understood.
A Content Inventory Review helps you understand what content exists, where it lives and how useful it is.
Rather than jumping straight into restructuring or redesign, the engagement reviews existing pages, documents, content types and ownership to identify duplication, gaps, outdated material and opportunities for improvement.
You’ll leave with a clearer understanding of your content estate and what should happen before future IA, migration or redesign work begins.
Common problems
Content is duplicated or outdated
Similar information exists in multiple places, making maintenance and trust harder.
Ownership is unclear
Teams are unsure who owns, updates or removes content.
You’re planning a migration or redesign
Understand your content before restructuring, migrating or redesigning it.
Why work with me
Content should exist because it serves a purpose, not because nobody has removed it yet.
Large websites and products often accumulate content through launches, campaigns, policy changes and team requests. Over time, it becomes harder to know what is useful, what is duplicated and what is creating unnecessary complexity.
I combine information architecture, content strategy and UX to review content as part of the wider user experience, helping teams understand what to keep, improve, consolidate or remove.
You’ll leave with a practical view of your content and clearer priorities for future structure, governance or migration work.
Is this right for you?
- 01
Content has grown over time
You need a clearer view of what exists before making structural decisions.
- 02
You’re planning a content migration
Review existing content before moving it into a new structure or platform.
- 03
Teams disagree on what to keep
Create an independent view of content value, duplication and gaps.
- 04
You need better content governance
Understand ownership and maintenance issues before improving workflows.
What you’ll receive
Kick-off session
A focused discussion to understand the content estate, goals and upcoming decisions.
Content inventory review
Independent review of existing pages, content types, documents or key content assets.
Content analysis
Assessment of duplication, gaps, outdated content, ownership and structural issues.
Prioritised recommendations
Clear actions explaining what should be kept, improved, consolidated or removed.
Playback session
A collaborative walkthrough of findings and recommended next steps.
Written summary
A concise document supporting content, IA, migration or redesign planning.
What’s not included
- Content rewriting
- Content migration
- CMS implementation
- Full content strategy
- Development support
Example deliverables
01
Content Inventory Review report
A structured review of existing content with findings and recommendations.
02
Content inventory analysis
Summary of duplication, gaps, outdated content and ownership issues.
03
Prioritised recommendations
Practical improvements explaining what should happen before restructuring, migration or redesign.
04
Prioritised action plan
Next steps ready for content, IA or migration planning.
Typical timeline
Week 1
Kick-off and content review
Kick-off, evidence review and content inventory assessment.
Week 2
Playback and recommendations
Findings, playback and prioritised recommendations.
Frequently Asked Questions
What kinds of content is this designed for?
Every Content Inventory Review focuses on one website or digital product where content has grown over time. Typical examples include: • Large marketing websites. • Knowledge bases. • Help centres. • Public sector websites. • Product or service content libraries. Larger or more complex projects are usually better suited to a bespoke engagement.
Do we need a complete inventory already?
No. Existing inventories are helpful, but the review can also start from your live website, sitemap, CMS exports or available documentation.
Will you rewrite the content?
No. The focus is reviewing and prioritising content, not producing rewritten copy. If rewriting is needed, the review will identify where effort should be focused first.
What happens after the Content Inventory Review?
You’ll receive prioritised recommendations explaining what content should be kept, improved, consolidated or removed before restructuring, migrating or redesigning it.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you want to understand your content before restructuring, migrating or redesigning it, let’s discuss whether a Content Inventory Review is the right place to start.