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Information Architecture

Navigation

Also known as: Site navigation

Plain English

It is how people move around the product and get to what they need.

Definition

Navigation is the of menus, links, and cues that lets people move through a product and reach what they need. It exposes the underlying structure, and is how most users experience that structure.

In practice

Used to guide users to content and actions.

In context

It gets argued about in terms of what goes in the top bar, when the real question is what job each item is doing and for whom.

The reality

If it’s confusing, users won’t explore.

Compared with

Navigation vs Wayfinding

Navigation is the mechanism you provide: menus, links, breadcrumbs. is whether the user actually knows where they are. Good navigation that leaves people disoriented has failed at the thing that matters.

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer