Customers view products but don’t buy
Interest isn’t turning into completed purchases.
Product Page Review (PDP)
Independent review of your product pages to improve clarity, build customer confidence and increase conversion before investing further in optimisation or redesign.
Fixed Price
£2,495 + VATor PAYG
Designed for
- One product page template
- Ecommerce websites
- Desktop and mobile experience
- Existing analytics and evidence
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a product page review actually is
People don’t buy products because they’re convinced. They buy because their doubts have been removed.
A Product Page Review evaluates how effectively your product pages help customers understand the product, build confidence and make a purchasing decision.
Rather than focusing only on layout, the engagement reviews content, imagery, pricing, trust signals, product information and interaction design to identify where customers hesitate before buying.
You’ll leave with practical recommendations that improve confidence, reduce uncertainty and support better conversion.
Common problems
Product information is unclear
Important details are missing, difficult to find or don’t answer customer questions.
Trust is breaking down
Customers aren’t receiving enough reassurance before purchasing.
You’re investing in product page improvements
Understand what matters most before redesigning templates.
Why work with me
Customers rarely buy because a page looks better. They buy because it answers the questions they haven’t asked yet.
A successful product page answers questions, removes doubt and gives customers the confidence to buy.
I combine UX, CRO and behavioural psychology to identify the moments where confidence drops and recommend improvements that support both customer decisions and business performance.
You’ll leave with practical recommendations that improve product pages where it matters most.
Is this right for you?
- 01
Product views are high but sales are low
Understand why customers aren’t converting.
- 02
Customers have unanswered questions
Improve clarity before people leave the page.
- 03
You’re redesigning product pages
Review the current experience before investing in development.
- 04
You want stronger ecommerce performance
Improve the parts of the page that influence buying decisions.
What you’ll receive
Kick-off session
A focused discussion to understand your products, customers, evidence and ecommerce goals.
Product page review
Independent review of one product page template across desktop and mobile.
Product page conversion analysis
Assessment of content, imagery, pricing, trust signals, product information and interaction design.
Prioritised recommendations
Clear improvements ranked by likely impact on customer confidence and conversion.
Playback session
A collaborative walkthrough of findings and recommended product page improvements.
Written summary
A concise document supporting product page optimisation, redesign or development planning.
What’s not included
- Product page redesign
- Product photography
- Copywriting production
- Development support
- A/B test setup
Example deliverables
01
Product Page Review report
A structured review of the product page template with findings and recommendations.
02
Product page conversion analysis
Summary of clarity, trust, content, imagery and decision-making issues affecting conversion.
03
Prioritised recommendations
Practical improvements explaining what should change and why.
04
Prioritised action plan
Next steps ready for product page optimisation or development planning.
Typical timeline
Week 1
Kick-off and product page review
Kick-off, evidence review and product page assessment.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of ecommerce websites is this designed for?
Every Product Page Review focuses on one product page template. Typical examples include: • Shopify stores. • WooCommerce websites. • Headless ecommerce platforms. • Luxury retail websites. • B2B ecommerce products. Larger or more complex projects are usually better suited to a bespoke engagement.
Can this improve ecommerce conversion?
Yes. The review focuses on the information, trust signals and interactions that influence purchasing decisions, helping identify where improvements are likely to increase conversion.
Is this only about page design?
No. The review also considers product content, messaging, imagery, pricing, delivery information, trust signals and behavioural psychology.
What happens after the review?
You’ll receive prioritised recommendations explaining which improvements are likely to increase confidence and support better purchasing decisions.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If customers are viewing products but not buying them, let’s discuss whether a Product Page Review is the right place to start.