Customers browse but don’t engage
Visitors view categories but rarely continue to product pages.
Category Page Review (PLP)
Independent review of your category and product listing pages to improve product discovery, filtering and product comparison before customers reach the product page.
Fixed Price
£2,495 + VATor PAYG
Designed for
- One category page template
- Ecommerce websites
- Product discovery
- Desktop and mobile experience
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a category page review actually is
Customers can’t buy products they never discover.
A Category Page Review evaluates how effectively customers browse, compare and discover products across your ecommerce website.
Rather than focusing on individual products, the engagement reviews filtering, sorting, product presentation, navigation and browsing behaviour to identify where customers struggle before reaching the product page.
You’ll leave with practical recommendations that improve product discovery and help customers reach the products they’re most likely to buy.
Common problems
Filtering creates confusion
Customers struggle to narrow products effectively.
Products are difficult to compare
Important information isn’t visible early enough.
You’re redesigning category pages
Understand browsing behaviour before investing in redesign.
Why work with me
Product discovery begins long before the product page.
Category pages determine which products customers discover, compare and ultimately choose to view in more detail.
I combine UX, CRO and behavioural insight to understand how customers browse, compare and shortlist products, helping organisations improve product discovery rather than simply page layouts.
You’ll leave with recommendations that help customers find the right products more quickly.
Is this right for you?
- 01
Customers aren’t reaching product pages
Improve browsing before customers leave.
- 02
Product discovery feels difficult
Reduce friction across browsing and filtering.
- 03
You’re redesigning PLPs
Understand behaviour before investing in new templates.
- 04
You want stronger ecommerce performance
Improve the browsing experience before optimisation begins.
What you’ll receive
Kick-off session
A focused discussion to understand your catalogue, customers, evidence and ecommerce goals.
Category page review
Independent review of one category or product listing page template across desktop and mobile.
Product discovery and browsing analysis
Assessment of filtering, sorting, product presentation, navigation and browsing behaviour.
Prioritised recommendations
Clear improvements ranked by likely impact on product discovery and effort to implement.
Playback session
A collaborative walkthrough of findings and recommended category page improvements.
Written summary
A concise document supporting product discovery, PLP optimisation or redesign planning.
What’s not included
- Category page redesign
- Merchandising strategy
- Search implementation
- Development support
- A/B test setup
Example deliverables
01
Category Page Review report
A structured review of the category page template with findings and recommendations.
02
Product discovery and browsing analysis
Summary of filtering, sorting, product presentation and browsing issues affecting discovery.
03
Prioritised recommendations
Practical improvements explaining what should change and why.
04
Prioritised action plan
Next steps ready for category page optimisation or development planning.
Typical timeline
Week 1
Kick-off and category page review
Kick-off, evidence review and category page assessment.
Week 2
Playback and recommendations
Playback, recommendations and next steps.
Frequently Asked Questions
What kinds of ecommerce websites is this designed for?
Every Category Page Review focuses on one product listing or category page template. Typical examples include: • Shopify collections. • WooCommerce category pages. • Fashion ecommerce. • Furniture and homeware retailers. • Large product catalogues. Larger or more complex projects are usually better suited to a bespoke engagement.
What’s the difference between a Category Page Review and a Product Page Review?
Category Page Reviews focus on helping customers browse, compare and discover products. Product Page Reviews focus on helping customers make confident purchasing decisions once they’ve selected a product.
Can this improve product discovery?
Yes. The review identifies opportunities to improve navigation, filtering, sorting, product presentation and browsing behaviour.
What happens after the review?
You’ll receive prioritised recommendations explaining how to improve browsing, product discovery and movement into product pages.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If customers are browsing without finding the right products, let’s discuss whether a Category Page Review is the right place to start.