User Interface Design
Create clearer interfaces, stronger visual hierarchy, and more consistent product UI without adding unnecessary complexity.
HOW I WORK
Find what is happening, understand where things break down, make the right improvements, then keep refining over time.
Turn ideas and requirements into clear, structured glossaryInterfaceAn interface is the point of interaction between a user and a system, where inputs are made and outputs are received. It can be visual, physical, or conversational.Open glossary term that are easy to understand.
Create visually strong, consistent UI that supports glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term and reinforces the brand.
glossaryBuildA build is the process of compiling and packaging code into a runnable application.Open glossary term scalable components and glossaryPatternA reusable solution to a common design problem.Open glossary term so the product stays consistent as it grows.
Polish glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term and visuals to improve glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, quality, and overall experience.
INCONSISTENT INTERFACES
glossaryPatternA reusable solution to a common design problem.Open glossary term change across screens, making the product feel unpredictable and harder to learn
POOR VISUAL HIERARCHY
Users don’t know where to look, so they hesitate, miss key actions, or make mistakes
CLUTTERED SCREENS
Important information gets lost, and users have to work harder to focus or decide
WEAK CALLS TO ACTION
Users miss what to do next or hesitate because nothing clearly guides them forward
LACK OF DESIGN SYSTEM
UI becomes inconsistent over time, and changes take longer than they should
MICRO INTERACTIONS MISSING
The glossaryInterfaceAn interface is the point of interaction between a user and a system, where inputs are made and outputs are received. It can be visual, physical, or conversational.Open glossary term feels flat, leaving users unsure if anything has happened
ACCESSIBILITY ISSUES
Some users struggle to use the product, or can’t use it at all
STYLE OVER FUNCTION
Visual design prioritises appearance over glossaryUsabilityUsability is how easy and efficient it is for users to complete tasks within a product. It focuses on clarity, simplicity, and reducing effort so users can achieve their goals without confusion or friction.Open glossary term, slowing users down
Not theory. Already delivered.
Case study
Problem
Ownership touchpoints looked and behaved inconsistently across screens and stages.
Process
Aligned interface components and interaction feedback to create a consistent visual language.
Outcomes
A clearer end-to-end UI that felt joined up and easier for users to navigate.
Case study
Problem
Interface patterns varied across journeys, making key actions harder to spot and complete.
Process
Defined visual hierarchy, consistent UI patterns, and clearer action states across the product.
Outcomes
A more predictable interface that improved clarity, confidence, and completion through core journeys.
Case study
Problem
Feature-rich interfaces risked visual overload and weak action clarity.
Process
Simplified screen composition and strengthened CTA hierarchy across key interactions.
Outcomes
Cleaner, more focused interfaces that made next actions easier to identify and complete.
Case study
Problem
Critical identity steps needed stronger clarity, feedback, and readability under strict constraints.
Process
Refined hierarchy, messaging, and interface states to support confidence at each step.
Outcomes
More understandable UI flows with improved usability and reduced hesitation in key moments.
Related resources
Related glossary terms
LET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer