Public sector
NHS
Replacing hundreds of inconsistent services with one national platform.
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Case studies from complex digital product work.
Examples of complex digital products and services improved through UX, user research, information architecture, and clearer product direction.
Banking
Barclays Bank
Building an in-house design function from the ground up.
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Banking
ING Bank
Launching and scaling a digital bank across new markets.
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Banking
Co-op Bank
Modernising a bank built on outdated systems.
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Identity
GOV.UK Verify
Designing a digital identity service to government standards.
Related services
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Automotive
Audi
Joined-up ownership journeys across disconnected systems.
Related services
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Telecoms
Vodafone
Launching a TV platform into a saturated market.
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Travel
Holiday Gems
High traffic. Low conversion.
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Travel
Travelbag
Booking holidays on mobile wasn’t trusted.
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Gaming
PlayStation
Extending the PlayStation experience beyond the console.
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
01/20