Users are dropping out
People begin important journeys but leave before completing key tasks.
Behaviour Analytics Review
Independent review of behavioural analytics to understand how people use your website, application or digital product, identify where they struggle and prioritise improvements based on real user behaviour.
Fixed Price
£2,495 + VATor PAYG
Designed for
- One website, application or digital product
- Existing analytics or behavioural data
- Your highest-priority user journeys
- Desktop and mobile behaviour
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a behaviour analytics review actually is
Your users are already telling you what’s wrong. You just need to know where to look.
A Behaviour Analytics Review examines how people actually move through your website, application or digital product using the behavioural data you already collect.
By analysing patterns such as drop-off, hesitation, repeat behaviour, failed journeys and underused features, the review highlights where users experience friction and where improvements are most likely to have the greatest impact.
You’ll leave with a clearer understanding of user behaviour, prioritised opportunities and practical recommendations supported by evidence rather than assumptions.
Common problems
You have data but not answers
Analytics shows what is happening, but the cause is not always clear.
Everyone sees the data differently
Behavioural evidence helps create a shared understanding of where attention should be focused first.
Performance has stopped improving
Behavioural analysis helps uncover hidden opportunities that standard reporting often overlooks.
Why work with me
Behaviour tells you what users do. Experience explains why they do it.
Analytics alone rarely tells the full story. Dashboards identify patterns, but understanding those patterns requires product thinking, UX expertise and user-centred interpretation.
I combine behavioural analytics with UX and user research to identify where users struggle, explain why those problems occur and recommend the improvements most likely to make a measurable difference.
You’ll leave with practical behavioural insight that supports better product decisions rather than simply better reporting.
Is this right for you?
- 01
You already have analytics data
You want to turn existing behavioural data into clearer product or UX priorities.
- 02
Users are abandoning key journeys
You need to understand where people drop off and what might be causing it.
- 03
You want evidence before redesigning
Behavioural insight can help focus improvements before more design or development work begins.
- 04
You want evidence before making changes
Use real behavioural data to prioritise improvements instead of relying on assumptions.
What you’ll receive
Kick-off call
A focused session to understand your product, goals and available analytics.
Analytics review
A structured review of behavioural data across the journeys that matter most.
Behaviour analysis
Analysis of user behaviour, friction points, abandonment patterns and opportunities for improvement.
Prioritised insights
Clear findings ranked by likely impact and confidence.
Playback session
A walkthrough of the findings so your team can discuss the evidence and next steps.
Written summary
A concise document you can use to support product, UX or optimisation decisions.
What’s not included
- Analytics implementation
- Tagging or tracking setup
- Data engineering
- A/B testing
- Participant recruitment
- Implementation or development work
Example deliverables
01
Behaviour Analytics Review overview
A concise summary of the scope, evidence and core behavioural findings.
02
Behaviour analysis
A structured view of drop-off points, friction patterns and behavioural signals across key journeys.
03
Prioritised insight report
Clear findings ranked by likely impact, confidence and relevance to product or UX decisions.
04
Prioritised opportunity shortlist
A focused list of improvement opportunities ready for discussion, testing or planning.
Typical timeline
Week 1
Kick-off and analysis
Kick-off, data access review and behavioural analysis.
Week 2
Findings and recommendations
Insight synthesis, playback and prioritised next steps.
Frequently Asked Questions
What kinds of products is this designed for?
Every Behaviour Analytics Review is designed to help organisations understand how people behave across one website, application or digital product. Typical examples include: • An ecommerce website with basket or checkout drop-off. • A SaaS product with low feature adoption. • A lead generation website with poor enquiry rates. • A customer portal where users struggle to complete tasks. • An internal application with inefficient workflows. Larger or more complex projects are usually better suited to a bespoke engagement.
Which analytics and behaviour tools can you review?
I can review data from tools including Google Analytics 4 (GA4), Microsoft Clarity, Hotjar and similar analytics or behaviour platforms. The focus is on understanding user behaviour rather than the specific software used to collect it.
Is this the same as a conversion optimisation review?
Not exactly. A Behaviour Analytics Review focuses on understanding behaviour and friction across important journeys. Conversion may be one outcome, but the review can also support UX, product, service and internal workflow improvements.
Do we need perfect analytics data?
No. Most organisations have imperfect data. Part of the review is understanding what the available evidence can and cannot tell us, then making practical recommendations based on the strongest signals.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you want to turn behavioural data into better product decisions, let’s discuss whether a Behaviour Analytics Review is the right place to start.