POOR FINDABILITY
People can’t find things
Even though the content technically exists
Information Architecture
Information architecture that makes complex content easier to navigate.
Improve navigation, content structure, and findability so users can understand where things are and how to move through them.
Sound familiar?
NAVIGATION BLOAT
Navigation keeps growing
New sections get added, but nothing is ever restructured
SCATTERED CONTENT
Content is scattered
The same information exists in multiple places, or nowhere clear
GUESSWORK PATHS
Users bounce around
They’re guessing where things live instead of following a clear path
STRUCTURE MISALIGNMENT
Internal teams disagree
Different glossaryMental ModelA mental model is the way users understand how a system works based on their past experiences and expectations. It shapes how they predict interactions and outcomes.Open glossary term of how things should be organised
SEARCH RELIANCE
Search becomes the fallback
Because glossaryNavigationHow users move around a website or product.Open glossary term and structure aren’t doing their job
UNNECESSARY COMPLEXITY
Simple tasks feel complex
Too many steps just to find or complete basic actions
OUTGROWN STRUCTURE
It worked once, but not anymore
The product has evolved, but the structure hasn’t
Can this be fixed? Yes.
01/12
When to bring me in
Bring me in when people cannot find what should be obvious.
This is usually the point where navigation has outgrown the product, content feels scattered, and users are relying on guesswork or search because structure is no longer doing its job.
Good reasons to start
- People can’t find what they’re looking forNavigation and content structure are creating unnecessary frustration.
- Your website has grown over timeInformation has become harder to organise and maintain.
- Search isn’t returning the right resultsUsers rely on search because navigation isn’t working.
- You’re planning a redesign or migrationValidate the structure before making significant changes.
What you get
- Better findabilityHelp users locate information more quickly.
- Clearer navigationOrganise information around the way people think.
- Improved content structureSimplify complex websites and digital products.
- Confidence before restructuringValidate decisions before major redesign work begins.
Selected case studies
Experience built through delivery.
Case study
Complex financial journeys lacked clarity
Defined structure across platforms Improved navigation and usability
Read case studyCase study
Hundreds of services with no consistent structure
Rebuilt into a single, scalable system Improved clarity and accessibility
Read case studyCase study
Disconnected systems across ownership journeys
Defined structure across touchpoints Created a joined-up experience
Read case studyFrequently Asked Questions
Why choose an independent consultant instead of an agency?
There are times when an agency is the right choice, particularly if you need a large multidisciplinary team working across multiple workstreams. If you’re looking for senior expertise, an independent consultant offers a different way of working. You’ll work directly with the person delivering the engagement from start to finish, without account managers, handovers or layers of communication. Decisions are made faster, the work stays consistent and you benefit from experienced advice that’s focused on solving your problem rather than managing a project. For many organisations, it’s a simpler, more flexible and more cost-effective way to access senior product, UX and user research expertise.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most engagements are delivered remotely, although I’m always happy to travel when a project benefits from working together in person.
Do you work remotely?
Yes. Most engagements are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working this way keeps projects flexible, efficient and cost-effective while making it easy to support organisations wherever they’re based.
Can you travel to our office?
Yes. While most projects are delivered remotely, I’m happy to travel throughout the UK and internationally for workshops, stakeholder sessions, discovery activities and key project milestones where needed.
Can you work alongside our existing team?
Absolutely. Most organisations I work with already have product managers, designers, researchers, developers or delivery teams in place. My role is to strengthen your existing capability by providing additional expertise, independent thinking or senior support where it’s needed most.
Do you work with startups as well as larger organisations?
Yes. I’ve worked with startups, scale-ups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to your goals, regardless of the size of your organisation.
Do you sign NDAs and work with confidential information?
Yes. Much of my work involves commercially sensitive products, confidential research and government services. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
What if my project doesn’t fit one of your fixed-price services?
The fixed-price services are designed around the most common types of engagement, but every organisation is different. If you need something broader or a combination of services, I’ll put together a bespoke proposal based on your goals and the support you need.
How quickly can you start?
Availability changes throughout the year, but many engagements can begin within one to two weeks. If you have a specific deadline or urgent requirement, let me know and I’ll always do my best to accommodate it.
How much involvement will you need from our team?
That depends on the engagement, but I always aim to make the best use of your team’s time. Most projects start with a short kick-off session, followed by regular check-ins as findings and recommendations are shared. Before any work begins, you’ll know exactly what’s expected and when.
How do we get started?
It starts with a conversation. We’ll discuss what you’re trying to achieve, where you’re experiencing challenges and whether one of the fixed-price services is the right fit. If not, I’ll recommend a more suitable approach based on your goals.
Whether you’re reviewing navigation, restructuring content or improving findability across a complex product, let’s discuss how information architecture can help.