You don’t fully understand your users
Explore needs, behaviours and motivations directly.
User Interview Sprint
Moderated user interviews to understand behaviours, motivations and unmet needs before making important product, service or strategic decisions.
Fixed Price
£4,995 + VATor PAYG
Designed for
- One research objective
- One audience or user group
- Moderated qualitative interviews
- Existing product or proposition
- Two-week engagement
Need something different? Larger or more complex projects are usually better suited to a bespoke engagement.
How do I know if my project is the right fit? ↓What a user interview sprint actually is
The most valuable insights are often the ones people don’t realise they’re sharing.
A User Interview Sprint helps you understand how people think, behave and make decisions through structured qualitative interviews.
Rather than collecting opinions, the interviews explore motivations, behaviours, pain points and unmet needs that influence how people use products and services.
You’ll leave with deeper user insight, clearer evidence and greater confidence before making important product or service decisions.
Common problems
You’re relying on assumptions
Replace internal opinion with qualitative evidence.
You need to understand the ‘why’
Explore the motivations, behaviours and decision-making that analytics and surveys can’t explain.
You’re making important decisions
Build confidence with direct user evidence before committing further time or budget.
Why work with me
Good interviews don’t just collect answers. They uncover understanding.
The most valuable interview insights rarely come from asking more questions. They come from asking better ones.
I plan and moderate interviews that explore behaviours, motivations and decision-making in depth, helping organisations move beyond surface-level feedback and understand what really influences user behaviour.
You’ll leave with richer insight that supports better product, service and strategic decisions.
Is this right for you?
- 01
You’re exploring a new opportunity
Understand user needs before deciding what to build.
- 02
You need deeper understanding
Go beyond assumptions and uncover the reasons behind user behaviour.
- 03
You need stakeholder confidence
Support important decisions with direct user evidence.
- 04
You’re planning future research
Build understanding before broader research begins.
What you’ll receive
Kick-off session
A focused session to confirm objectives, audience, assumptions and research questions.
Discussion guide
A structured guide designed to explore behaviours, motivations and unmet needs.
Moderated user interviews
Qualitative interviews focused on understanding users, decisions and experiences in depth.
Interview findings
Clear themes, behavioural observations and practical recommendations based on the interviews.
Playback session
A collaborative walkthrough of findings and what they mean for your product or service.
Written summary
A concise document capturing key themes, insights and recommended next steps.
What’s not included
- Participant recruitment
- Participant incentives
- Quantitative surveys
- Usability testing
- Implementation support
Example deliverables
01
User Interview summary
A concise summary of the interview approach, participants, themes and findings.
02
Key themes and insights
A structured view of the patterns, needs and motivations identified through interviews.
03
Behavioural insights
Observations explaining how people think, behave and make decisions in context.
04
Prioritised next steps
Practical recommendations your team can use to shape product, design or research decisions.
Typical timeline
Week 1
Planning and interviews
Planning, interview preparation and moderated interviews.
Week 2
Synthesis and recommendations
Insight synthesis, playback and recommendations.
Frequently Asked Questions
What kinds of projects is this designed for?
Every User Interview Sprint focuses on a single research objective, helping you understand user behaviours, motivations and unmet needs. Typical examples include: • Understanding customer needs before Discovery. • Validating a new product idea. • Exploring why users abandon an existing service. • Understanding stakeholder or employee needs. • Research before a major product decision. Larger or more complex projects are usually better suited to a bespoke engagement.
What’s the difference between user interviews and surveys?
Surveys are useful for measuring trends across larger groups of people. User interviews explore behaviours, motivations and experiences in much greater depth, helping explain why people think and behave the way they do rather than simply measuring what they do.
Can user interviews be carried out remotely?
Yes. Most interviews are conducted remotely, making it easier to recruit participants and gather insight while maintaining a consistent research approach.
What happens after the interviews?
You’ll receive a clear summary of the key themes, behavioural insights and practical recommendations, followed by a playback session where we discuss what the findings mean for your product or service.
Where are you based?
I’m based in Manchester, UK and work with organisations across the UK, Europe and internationally. Most projects are delivered remotely, although I’m happy to travel for workshops, stakeholder sessions and key project milestones where required.
Do you work remotely?
Yes. Most projects are delivered remotely using Microsoft Teams, Google Meet or Zoom. Working remotely allows me to support organisations across the UK and internationally while remaining flexible and cost-effective.
Will I work directly with you?
Yes. Every project is delivered by me. If additional specialist support is ever needed, I’ll discuss it with you first, but you’ll always work directly with me throughout the project.
Can you work alongside our existing team?
Absolutely. Many clients already have designers, researchers, developers or product managers in place. I can provide additional capacity, independent advice or senior support without disrupting the way your team already works.
Do you only work with large organisations?
No. I’ve worked with startups, SMEs, agencies, charities, public sector organisations and global enterprises. Every engagement is tailored to the size, complexity and goals of the organisation.
What if my project doesn’t fit one of your fixed engagements?
The fixed engagements are designed around the most common types of engagement. If your project requires something different, I’ll create a bespoke proposal based on your goals, timescales and scope.
How quickly can you start?
Availability varies throughout the year, but many fixed engagements can begin within one to two weeks. If you have an urgent requirement, let me know and I’ll always do my best to accommodate it.
Do you sign NDAs and work with confidential information?
Yes. Much of my work has involved commercially sensitive products, government services and confidential research. I’m happy to sign NDAs and regularly work with organisations where confidentiality is essential.
Related thinking
Related glossary
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Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
If you want to understand the reasons behind user behaviour before making important product or service decisions, let’s discuss whether a User Interview Sprint is the right place to start.