User Experience
Attitudinal Data
Plain English
glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term about what users say or feel.
Definition
Attitudinal glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term captures what users say, think, or feel about a product or experience.
In practice
Collected through guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide, interviews, and glossaryFeedbackFeedback is the system response that informs users about the result of their actions. It helps users understand what has happened and what to do next.Open glossary term.
The reality
What users say does not always match what they do.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is attitudinal data?
It is glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term about user opinions and feelings.
How is it collected?
Through guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide, interviews, and glossaryFeedbackFeedback is the system response that informs users about the result of their actions. It helps users understand what has happened and what to do next.Open glossary term.
What is a limitation?
Users may not accurately report their glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.
Why combine it with behavioural data?
To understand both what users do and why.
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