Artificial Intelligence
Data
Plain English
Information you can use.
Definition
Data is raw information collected and stored for analysis, processing, or glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term.
In practice
Used to inform decisions, power glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term, and train glossaryModelA model is a system or representation used to process data and generate outputs, often trained to perform specific tasks.Open glossary term across digital products.
The reality
Not all data is useful, and poor data can glossaryLeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term to incorrect conclusions or outcomes.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is data?
It is raw information used for analysis and glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term.
Why is data important?
It helps inform decisions and power glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
What types of data exist?
Structured and unstructured data.
What makes data useful?
Accuracy, glossaryFaceted NavigationFaceted navigation is a system that allows users to filter content across multiple attributes simultaneously, combining different criteria to refine results.Open glossary term, and quality.
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