User Research
Qualitative Data
Plain English
Descriptive glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term about users.
Definition
Qualitative glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term is non-numerical information that describes glossaryUser Experience (UX)User Experience (UX) refers to the overall experience a person has when interacting with a product, including usability, accessibility, and how it feels to use. It focuses on making products useful, usable, and enjoyable.Open glossary term, glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term, and opinions.
In practice
Collected through interviews, glossaryObservationObservation is a research method where user behaviour is watched and analysed without interference.Open glossary term, and open-ended glossaryFeedbackFeedback is the system response that informs users about the result of their actions. It helps users understand what has happened and what to do next.Open glossary term.
The reality
Can be subjective and requires careful interpretation.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is qualitative data?
Non-numerical glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term about glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term and opinions.
How is it collected?
Through interviews and glossaryObservationObservation is a research method where user behaviour is watched and analysed without interference.Open glossary term.
Why is it useful?
It explains why users behave a certain way.
What is a limitation?
It can be subjective.
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