Conversion Optimisation
Quantitative Data
Plain English
glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term in numbers.
Definition
Quantitative glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term is numerical information used to measure glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term and glossaryPerformancePerformance refers to how quickly and efficiently a system responds to user actions and processes tasks.Open glossary term.
In practice
Collected through analytics, metrics, and structured guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide.
The reality
Lacks glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term without qualitative glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is quantitative data?
Numerical glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term used for measurement.
How is it collected?
Through analytics and metrics.
Why is it useful?
It shows trends and glossaryPatternA reusable solution to a common design problem.Open glossary term.
What is a limitation?
It does not explain why.
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