Conversion Optimisation
User Behaviour
Plain English
What users actually do.
Definition
User glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term refers to how users interact with a product, including actions, glossaryPatternA reusable solution to a common design problem.Open glossary term, and glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term processes.
In practice
Analysed through analytics, glossarySession RecordingSession recording captures user interactions within a product for later analysis.Open glossary term, and serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service to understand how users actually use a product.
The reality
What users say and what they do are often very different.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is user behaviour?
User glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term is how users interact with a product or glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
Why is user behaviour important?
It helps understand real usage glossaryPatternA reusable solution to a common design problem.Open glossary term and issues.
How do you analyse user behaviour?
Through analytics, serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service, and glossaryObservationObservation is a research method where user behaviour is watched and analysed without interference.Open glossary term.
What influences user behaviour?
Design, glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term, intent, and external factors.
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