Conversion Optimisation
Interaction Rate
Also known as: Engagement rate
Plain English
How many people interact compared to those who see something.
Definition
glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term rate is the percentage of users who interact with elements such as buttons, links, or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term compared to those who view them.
In practice
Used to measure how engaging and effective interactive elements are within a product.
In context
It is the cheapest test of whether a component is doing its job. A module nobody touches is occupying prime space and returning nothing.
The reality
Low glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term often points to visibility or glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term issues rather than lack of interest.
Compared with
Interaction Rate vs Engagement Rate
glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term rate is usually measured against a specific element: this button, this filter. glossaryEngagement RateEngagement rate is the percentage of users who interact with content or features compared to the total number of users who see them.Open glossary term is broader and covers any qualifying activity. The first is precise enough to act on.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is interaction rate?
glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term rate is the percentage of users who engage with elements they see.
Why is interaction rate important?
It shows how effective and engaging elements are.
How do you improve interaction rate?
By improving visibility, glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, and design of elements.
What affects interaction rate?
Placement, design, wording, and glossaryUser IntentUser intent is the underlying goal or reason behind a user’s action, search, or interaction.Open glossary term.
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