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Product

Feature

Also known as: Product feature

Plain English

A function or within a product.

Definition

A feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.

In practice

Used to define and deliver product , often prioritised based on user needs, business goals, and impact.

In context

It is the unit most are written in, which is part of the problem. A feature describes what gets built; it says nothing about the outcome that justified building it.

The reality

Features don’t create value on their own - how and why they’re used does.

Compared with

Feature vs User Story

A feature describes what the product does. A describes who needs it and why. The story survives a change of implementation; the feature does not.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a feature in a product?

A feature is a specific function or that provides value to users.

Why are features important?

They define what a product can do and how users interact with it.

How do you prioritise features?

By considering user needs, business goals, and potential impact.

What is the difference between a feature and a product?

A feature is a part of a product, while the product is the complete offering.

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