Strategy

Capability

Also known as: Prioritization

Plain English

What you’re able to do.

Definition

Capability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.

In practice

Used to define what a business or can realistically achieve, such as personalisation, analytics, or .

The reality

Organisations often overestimate their capabilities due to or skill gaps.

Also known as

Prioritization

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a business capability?

It is a specific ability an organisation has to deliver value or perform a function.

Why are capabilities important?

They define what is possible within a business or product.

How do you identify capabilities?

By analysing , , and team skills.

What limits capabilities?

Technology , lack of skills, or poor .

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Will Parkhouse

Senior Content Designer

01/20