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Capability

Plain English

What you’re able to do.

Definition

Capability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.

In practice

Used to define what a business or can realistically achieve, such as personalisation, analytics, or .

In context

It is more than the tool. Buying the does not create the capability if nobody owns it, no uses it, and no one is trained on it.

The reality

Organisations often overestimate their capabilities due to or skill gaps.

Compared with

Capability vs Capacity

Capability is whether you can do something at all. Capacity is how much of it you can do. Adding people increases capacity; it only adds capability if they bring a skill the organisation lacked.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a business capability?

It is a specific ability an organisation has to deliver value or perform a function.

Why are capabilities important?

They define what is possible within a business or product.

How do you identify capabilities?

By analysing , , and team skills.

What limits capabilities?

Technology , lack of skills, or poor .

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