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Platform

Plain English

A people on or use.

Definition

A platform is a or that enables users, , or applications to interact, build, or operate.

In practice

Examples include SaaS platforms, marketplaces, and development .

In context

The word gets applied to almost anything, which is why it is worth asking the test question: can someone on top of this without our involvement? If not, it is a product.

The reality

Platforms grow in complexity quickly and require strong and planning.

Compared with

Platform vs Product

A product does a job for its users. A platform lets others things that do jobs. Calling a product a platform is a positioning decision that creates expectations the may not meet.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a platform?

It is a that supports applications, users, or .

What are examples of platforms?

Shopify, iOS, and platforms.

Why are platforms important?

They enable and .

What challenges do platforms face?

Complexity, , and .

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Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer