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User Experience

Feedback

Plain English

that show users what happened after they do something.

Definition

Feedback is the that informs users about the result of their actions. It helps users understand what has happened and what to do next.

In practice

Used in to confirm actions, show progress, and signal success or errors through visual, auditory, or haptic cues.

In context

Its absence is felt as failure. A button that does nothing visible for eight hundred milliseconds gets pressed again, and now the form is submitted twice.

The reality

Without feedback, users are left guessing - and guessing to frustration.

Compared with

Feedback vs Feedforward

Feedback tells users what happened after they acted. Feedforward tells them what will happen before they do. Good use both; most only invest in the first.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is feedback in UX?

Feedback is how a communicates the result of a user’s action.

Why is feedback important?

It helps users understand what has happened and reduces uncertainty.

What are examples of feedback?

Loading indicators, confirmation messages, and error alerts.

What happens without feedback?

Users become confused and may repeat or abandon actions.

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