Artificial Intelligence
Signals
Plain English
Clues that tell you what’s happening or what to do next.
Definition
Signals are glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term points or triggers that indicate changes in glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term, glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term, or external factors.
In practice
Used to drive glossaryAutomationAutomation is the use of technology to perform tasks with minimal human intervention.Open glossary term, personalisation, or glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
The reality
Signals are only useful if they are accurate, relevant, and actionable.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What are signals in UX or AI systems?
They are glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term points that trigger actions or glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term.
Why are signals important?
They help glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term respond to real-world changes.
What makes a good signal?
It is accurate, relevant, and actionable.
What is a common issue with signals?
Using noisy or unreliable glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term.
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