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User Experience

Affordance

Plain English

Clues in the design that show users what they can do.

Definition

Affordance refers to how the design of an element suggests its possible actions. It helps users understand what they can do without needing instructions.

In practice

Used in design to make actions obvious, such as buttons looking clickable or links appearing interactive.

In context

Flat cost real affordance and bought visual calm. The tell is a user hovering over text wondering whether it is a link.

The reality

If users have to guess what something does, the design has failed.

Compared with

Affordance vs Signifier

An affordance is what an element makes possible. A signifier is the cue that communicates it. A clickable div affords clicking and, without a signifier, tells nobody. Most problems are missing signifiers, not missing affordances.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is affordance in UX?

Affordance is how design suggests what actions are possible.

Why is affordance important?

It helps users understand how to interact with a product without instructions.

What is an example of affordance?

A button that looks clickable or a slider that looks draggable.

What happens when affordance is poor?

Users become confused and may not complete actions.

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