Conversion Optimisation
Engagement Rate
Plain English
How many people interact compared to those who see something.
Definition
glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term is the percentage of users who interact with content or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term compared to the total number of users who see them.
In practice
Used to measure how effectively content or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term drive glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
In context
It needs a definition attached every time it is quoted. Two teams reporting glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term are rarely measuring the same denominator, let alone the same actions.
The reality
glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term can be misleading if glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term are driven by confusion rather than value.
Compared with
Engagement Rate vs Bounce Rate
glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term counts people who did something. glossaryBounce RateBounce rate is the percentage of users who leave a website or page without taking any further action or interacting beyond their initial visit.Open glossary term counts people who did nothing. They are close to inverses, but glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term rate can be tuned by what you choose to count, which makes it easier to flatter.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is engagement rate?
glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term is the percentage of users who interact with content or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term.
How do you calculate engagement rate?
By dividing glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term by total users or glossaryImpressionAn impression is recorded each time content, an ad, or a link is displayed to a user, regardless of whether they interact with it.Open glossary term.
Why is engagement rate important?
It shows how effective content or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term are at driving glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
What affects engagement rate?
Relevance, design, placement, and glossaryUser IntentUser intent is the underlying goal or reason behind a user’s action, search, or interaction.Open glossary term.
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