Conversion Optimisation
Engagement
Plain English
How much users interact with something.
Definition
Engagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
In practice
Measured through metrics such as glossarySessionA session is a single period of user interaction with a product, from entry to exit within a defined timeframe.Open glossary term duration, glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term, glossaryScroll DepthScroll depth measures how far users scroll down a page, indicating how much content they view.Open glossary term, and repeat visits.
In context
It rewards the wrong thing when measured as glossaryTime on TaskTime on task measures how long it takes users to complete a specific task.Open glossary term. A user spending four minutes on a form is not engaged; they are stuck.
The reality
High engagement doesn’t always mean success - users can be highly engaged because they are confused or stuck.
Compared with
Engagement vs Engagement Rate
Engagement is the glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term itself, what people did. glossaryInteraction RateInteraction rate is the percentage of users who interact with elements such as buttons, links, or features compared to those who view them.Open glossary term is the proportion who did it. Reporting raw engagement lets growing glossaryTrafficTraffic refers to the number of users visiting a website, app, or digital product over a given period.Open glossary term disguise falling interest.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is engagement in UX?
Engagement measures how users interact with a product or content.
Why is engagement important?
It shows whether users are interested and interacting with the experience.
How do you measure engagement?
Through metrics like time on page, clicks, and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
Does high engagement always mean success?
No, it can also indicate confusion or glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term.
Related Services
Related Guides
Related Terms
