Conversion Optimisation
Session
Plain English
One visit to a website or app.
Definition
A session is a single period of user glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term with a product, from entry to exit within a defined timeframe.
In practice
Used to track user activity, glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term, and glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term during visits.
The reality
Sessions simplify glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term - users may return multiple times or switch devices, making tracking imperfect.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a session?
A session is a single visit or glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term period with a product.
How long does a session last?
It depends on analytics settings, often ending after inactivity.
Why are sessions important?
They help measure glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term and glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term.
What is the difference between users and sessions?
Users are individuals, while sessions are their visits.
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