Conversion Optimisation
Traffic
Plain English
The number of people visiting.
Definition
Traffic refers to the number of users visiting a website, app, or digital product over a given period.
In practice
Measured through analytics tools to understand volume, trends, and sources of users.
The reality
High traffic means nothing if it doesn’t convert - quality matters more than quantity.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is traffic in analytics?
Traffic is the number of users visiting a website or product.
Why is traffic important?
It shows how many users are reaching a product.
What are different types of traffic?
Organic, paid, referral, direct, and social traffic.
Does more traffic mean better performance?
No, traffic must convert to deliver value.
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