Conversion Optimisation
Scroll Depth
Plain English
How far down a page users scroll.
Definition
Scroll depth measures how far users scroll down a page, indicating how much content they view.
In practice
Used to understand content glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term and whether key information is being seen.
In context
It settles arguments about page length quickly. If most people never reach the section under debate, the debate is about something nobody sees.
The reality
Scrolling doesn’t mean reading - users can scroll quickly without engaging.
Compared with
Scroll Depth vs Time on Page
Scroll depth shows how far someone got. Time on page shows how long they stayed. Long time with shallow scroll usually means confusion, not interest.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is scroll depth?
Scroll depth measures how far users scroll down a page.
Why is scroll depth important?
It shows whether users are reaching important content.
How do you measure scroll depth?
Using analytics tools that track scrolling glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.
Does scroll depth equal engagement?
No, users may scroll without actually reading.
Related Services
Related Guides
Related Terms
