Information Architecture
Also known as: IA & Ease-of-use
Plain English
It is the underlying structure that helps everything make sense and stay findable.
Definition
The structure and organisation of content so users can find what they need.
In practice
Used to help users find information easily.
The reality
If users get lost, IA is the problem.
Also known as
IA & Ease-of-use
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LET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer