Product Validation

Plain English

It is how you check whether the thing you are making is actually wanted.

Definition

Product validation is the processglossary×ProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term→ of testing whether a product or featureglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→ genuinely meets a real need before it is scaled. It replaces confidenceglossary×ConfidenceConfidence is the level of certainty in a decision or outcome based on available evidence.Open glossary term→ in an idea with evidence from the people it is meant to serve.

In practice

Used to confirm assumptions before scalingglossary×ScalingScaling is the process of growing a product or system to handle increased demand without compromising performance or experience. It applies to technology, users, and operations.Open glossary term→.

In context

It is the step between a confident opinion and a funded roadmapglossary×RoadmapA roadmap is a strategic plan that outlines the direction, priorities, and timeline for a product or initiative. It communicates what will be delivered and why, rather than just listing features.Open glossary term→. The useful versionglossary×VersionA version is a specific iteration of software or a product at a point in time.Open glossary term→ tries to disprove the idea; the useless version looks for people who agree.

The reality

If untested, it’s a gamble.

Compared with