Product
Product Discovery
Plain English
It is the work that helps you figure out what is worth building in the first place.
Definition
Product glossaryDiscoveryDiscovery is the phase of understanding problems, users, and opportunities before building solutions.Open glossary term is the work of understanding a problem, the people who have it, and the opportunity around it before committing to a solution. It exists to reduce the risk of building something well that nobody needed.
In practice
Used to reduce risk and improve decisions.
In context
It is what gets cut first when a deadline tightens, and it is the reason teams then spend three months building something nobody asked for.
The reality
Skipping it glossaryLeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term to wasted effort.
Compared with
Product Discovery vs Product Delivery
glossaryDiscoveryDiscovery is the phase of understanding problems, users, and opportunities before building solutions.Open glossary term decides what is worth building; glossaryDeliveryDelivery is the process of building, testing, and releasing a product or feature.Open glossary term glossaryBuildA build is the process of compiling and packaging code into a runnable application.Open glossary term it well. Teams that only deliver ship efficiently in the wrong direction. Teams that only discover never ship at all.
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