Product

Proof of Concept (PoC)

Also known as: PoC, Proof of Concept & Time-to-Market

Plain English

A test to see if something is possible before building it fully.

Definition

A proof of concept (PoC) is a small-scale used to demonstrate that an idea, technology, or approach is feasible. It focuses on validating whether something can work, rather than whether it should be built.

In practice

Used early in projects to test technical feasibility or explore new ideas before committing to full development.

The reality

A PoC proves possibility, not value - confusing the two to bad product decisions.

Also known as

PoC, Proof of Concept & Time-to-Market

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a proof of concept?

A proof of concept is a test to show that an idea or approach is feasible.

Why is a PoC important?

It reduces risk by validating technical feasibility early.

What is the difference between a PoC and an MVP?

A PoC tests feasibility, while an tests user value.

When should you use a PoC?

When exploring new or uncertain technologies or approaches.

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Will Parkhouse

Senior Content Designer

01/20