User Experience
Confidence
Plain English
How sure you are.
Definition
Confidence is the level of certainty in a decision or outcome based on available evidence.
In practice
Used in glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term and glossaryDecision MakingDecision making is the process of selecting the best course of action from available options based on information, goals, and constraints.Open glossary term to assess how reliable assumptions or glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term are.
The reality
Often overstated, especially when based on opinion rather than evidence.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What does confidence mean in product work?
It reflects how certain you are about a decision or outcome.
How is confidence measured?
Through glossaryData QualityData quality refers to the accuracy, completeness, consistency, and reliability of data.Open glossary term, serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service depth, and validation.
Why is confidence important?
It helps prioritise work and reduce risk.
What lowers confidence?
Limited glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term, assumptions, or conflicting evidence.
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