Menu

User Experience

Predictability

Plain English

Knowing what will happen next.

Definition

Predictability refers to how well users can anticipate what will happen when they interact with a .

In practice

Achieved through consistent , clear , and familiar .

In context

It is undervalued because it is invisible when present. Nobody praises a product for behaving as expected; they simply keep using it without thinking.

The reality

Inconsistent design to confusion and errors.

Compared with

Predictability vs Consistency

is doing the same thing the same way. Predictability is the user being able to anticipate outcomes. Consistency is the main route to predictability, and a consistently confusing delivers neither.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is predictability in UX?

It is how well users can anticipate .

Why is predictability important?

It reduces confusion and errors.

How do you improve predictability?

By using consistent and .

What happens without predictability?

Users feel uncertain and make mistakes.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services.

Previous feedback

I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer