Conversion Optimisation
Credibility
Plain English
How trustworthy something feels.
Definition
Credibility is the perceived trustworthiness and authority of a product, brand, or glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term.
In practice
Built through design quality, clear messaging, transparency, and consistent glossaryUser Experience (UX)User Experience (UX) refers to the overall experience a person has when interacting with a product, including usability, accessibility, and how it feels to use. It focuses on making products useful, usable, and enjoyable.Open glossary term.
The reality
Credibility is fragile and can be lost quickly through poor design, errors, or inconsistent messaging.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is credibility in UX?
It is how trustworthy a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term appears.
Why is credibility important?
It affects whether users glossaryTrustUser confidence that a product, service, or organisation will do what it promises.Open glossary term and engage with a product.
How do you build credibility?
Through clear design, transparency, and glossaryConsistencyConsistency is the use of uniform patterns, behaviours, and visual elements across a product to create familiarity and predictability. It helps users learn once and apply that knowledge throughout the experience.Open glossary term.
What damages credibility?
Errors, poor design, and unclear messaging.
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