Conversion Optimisation
Social Proof
Plain English
Proof that other people glossaryTrustUser confidence that a product, service, or organisation will do what it promises.Open glossary term it.
Definition
Social proof is evidence that other people have used, trusted, or benefited from a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term.
In practice
Used through reviews, ratings, user counts, testimonials, and case studies to influence user decisions.
In context
It backfires when the numbers are small. Three reviews signal that almost nobody has bought this, which is worse than showing none.
The reality
Generic or fake-looking social proof reduces glossaryTrustUser confidence that a product, service, or organisation will do what it promises.Open glossary term rather than increasing it.
Compared with
Social Proof vs Credibility
Social proof borrows glossaryConfidenceConfidence is the level of certainty in a decision or outcome based on available evidence.Open glossary term from other users. glossaryCredibilityCredibility is the perceived trustworthiness and authority of a product, brand, or system.Open glossary term is your own standing: expertise, track record, transparency. Social proof is faster to glossaryBuildA build is the process of compiling and packaging code into a runnable application.Open glossary term and easier to lose.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is social proof?
It is evidence that others have used or trusted something.
Why is social proof important?
It helps users feel more confident in their decisions.
What are examples of social proof?
Reviews, testimonials, and user numbers.
What makes social proof effective?
Authenticity and relevance to the user.
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