User Experience
Quantitative Research
Plain English
Using numbers to understand glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.
Definition
Quantitative serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service focuses on numerical glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term to measure glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term and patterns.
In practice
Used through analytics, guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide, and glossaryExperimentAn experiment is a structured test used to evaluate hypotheses and measure outcomes.Open glossary term to validate trends.
The reality
It shows what is happening but not always why.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is quantitative research?
serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service based on numerical glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term and statistics.
What is it used for?
Measuring trends and validating results.
What are its limitations?
It does not explain why glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term happen.
When should you use it?
When you need measurable glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term.
Related Services
Related Guides
Related Terms