User Experience
Target Users
Plain English
The people your product is meant for.
Definition
Target users are the specific group of people a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term is designed for.
In practice
Defined through serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service, glossarySegmentationSegmentation is the practice of dividing users into groups that share characteristics or behaviour, so each group can be understood and served differently. Its value depends entirely on whether those groups genuinely behave differently.Open glossary term, and personas.
In context
Defining them is mostly about who you are excluding. A target group that includes everyone provides no basis for deciding anything.
The reality
Teams often test with the wrong users due to convenience.
Compared with
Target Users vs Personas
Target users are a factual definition of who the product is for. A persona is a constructed representative used to make that group easier to design for. Personas are useful only if grounded in the real target group.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
Who are target users?
They are the intended audience for a product.
Why are target users important?
Design decisions should be based on their needs.
What is a common mistake?
Testing with users who are not representative.
How do you define target users?
Through serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service and glossarySegmentationSegmentation is the practice of dividing users into groups that share characteristics or behaviour, so each group can be understood and served differently. Its value depends entirely on whether those groups genuinely behave differently.Open glossary term.
Related Services
Related Terms
