User Experience
Target Users
Plain English
The people your product is meant for.
Definition
Target users are the specific group of people a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term is designed for.
In practice
Defined through serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service, glossarySegmentationDividing users into groups based on shared characteristics or behaviour.Open glossary term, and personas.
The reality
Teams often test with the wrong users due to convenience.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
Who are target users?
They are the intended audience for a product.
Why are target users important?
Design decisions should be based on their needs.
What is a common mistake?
Testing with users who are not representative.
How do you define target users?
Through serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service and glossarySegmentationDividing users into groups based on shared characteristics or behaviour.Open glossary term.
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