Conversion Optimisation

Segmentation

Plain English

It is grouping people so you can understand and respond to important differences.

Definition

Dividing users into groups based on shared characteristics or glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.

In practice

Used to understand differences and target more effectively.

The reality

If too broad, it becomes meaningless.

Related Services

Conversion Optimisation User Experience Digital Strategy

Related Guides

Behavioural Segmentation

Related Terms

Behavioural Segmentation

User Motivation

Audience

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I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.

Will Parkhouse

Senior Content Designer

01/20