User Experience
Primary Research
Plain English
serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service you collect directly from users.
Definition
Primary serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service is glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term collected directly from users through methods like interviews, guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide, or testing.
In practice
Used to gather first-hand glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term about glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term and needs.
The reality
It can be time-consuming and resource-intensive if not focused.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is primary research?
It is glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term collected directly from users.
Why is primary research important?
It provides direct, reliable glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term.
What are examples?
Interviews, guideUsability TestingObserving users complete tasks to identify usability issues, friction, and barriers to success.Open guide, and guideSurveysCollecting structured feedback at scale to understand user attitudes, sentiment, and self-reported behaviour.Open guide.
What is a common issue?
Collecting too much glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term without clear goals.
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